Wednesday, November 13, 2002

Focus Coups
Jim O'Laughlin, a writer and reading series host in Iowa, regularly adopts various consumer personas to participate in focus groups that are short on attendees. He's pretended to shave with certain razors, want a job in the aerospace industry, like a certain beer, or watch certain TV shows. In a recent piece for the Web zine La Petite, he shares some of his adventures in marketing and corporate manipulation.

Thanks to Utne Web Watch.

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