Monday, April 01, 2002

Combine the power of microbroadcasting with the community-based comfort of neighborhood outdoor film screenings, and you get something similar to the first guerrilla drive-in in Los Angeles. According to a news release penned by independent filmmaker Lawrence Bridges, he decided to bypass the movie industry's usual distribution, promotion, and screening mechanisms to debut his film 12 at a series of impromptu drive-in's.

Bridges promotes upcoming screenings on the Web -- "like a rave, you know," says one fan -- and uses a video projector and pirate radio transmitter to allow viewers to tune their car radios into a localized broadcast of the film's soundtrack. At the screening detailed in LA Weekly, the film was projected on the side of a food bank not far from a Staples big-box retailer.

Folks involved in the Zeitgeist Gallery in Cambridge used to hold screenings on the side of a nearby Carberry's near Central Square. At least until the city shut them down for holding frequent screenings without a license. Maybe the Zeitgeist should team up with Allston-Brighton Free Radio to explore how we could bring guerrilla drive-ins to the Boston area. The idea is illuminating.

(Um, that's a film projector pun, son.)

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