Wednesday, September 04, 2002

Newsletter of Note IV
In the recent edition of advertising firm Killian & Co.'s newsletter, the staff includes a section headed "Cover Letter Klassics." The clumsy job-search correspondence excerpts are but a small example of material archived in Killian's Lost Art of Cover Letters Web page, which analyzes what makes cover letters work well -- or waffle and woof.

Killian also offers a white paper entitled "In Defense of a Low-Tech Secret Weapon" that sings the praises and potential of the humble cocktail napkin as a strategic business tool.

Just two examples why Killian's newsletter has been described as the "best (and funniest) newsletter in the business."

No comments: