Tuesday, May 06, 2003

Magazine Me XXXI

According to the New York Times, Wal-Mart has decided not to stock lad mags such as Maxim, Stuff, and FHM on its newsstands. Seems that customers and employees complained that the magazines were to racy. Also seems out that Wal-Mart can account for 15% of all single-copy magazine sales. If you get bumped by Wal-Mart, it can bruise indeed. For the lad mags, however, it's just a glancing blow because Wal-Mart only accounts for 3% of their newsstand sell through.

Thanks to Media Dietician Jodie Peotter.

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