Tuesday, March 26, 2002

It's an Ad, Ad, Ad, Ad World V
Nike gets written up in today's Globe for beginning a guerrilla marketing and T station domination play in Boston leading up to the Boston Marathon. Nike's under fire for trumping Adidas, an official sponsor of the marathon, and for making an end run around the race's marketing rules. Instead of signing up to support the marathon (which it couldn't do, given Adidas' presence), Nike turned to the MBTA, ponying up $75,000 to dominate the Bay Back T station, which is near the planned finish line. Adidas, slower out of the starting gate, won't start its area marketing and station domination of Park Street until April 1. Fools.

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