Monday, March 18, 2002

All in the Family
Ad Age features an interesting article about how AOL Time Warner's biggest advertising client is... AOL Time Warner. While it's common for newspapers and magazines to include house ads, AOL Time Warner's cross promotion of other media properties within the company indicates a concerning concentration on keeping media consumers within the family of AOL Time Warner products -- as well as the sorry state of advertising in general. House ads and cross promotions may save AOL Time Warner money... but if they're their own top customer, what about outside ads paid in real money?

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