It's An Ad, Ad, Ad, Ad World IV
After announcing that it plans to buy Greendale, Wisconsin-based Reiman Publications, home of ad-free, folksy magazines such as Country Woman and Farm & Ranch Living, Reader's Digest Association Inc. also announced that it will not introduce advertising to Reiman's already successful publishing efforts.

Checking Reiman's stable of magazines, I notice that they don't publish any titles that begin with "m." I bet that's why. All the "m" magazines are getting ads these days.