Other People's Reading Piles IV
In his new book, "Love Is the Killer App," Tim Sanders includes an appendix of what he considers to be the Ten Must-Read Books for Lovecats. It's a good mix of titles, but Tim also mentions and cites -- and thereby recommends -- 28 other books over the course of the read. They didn't make the appendix, but they make Media Diet. Here are the books that didn't make Tim's top-10 cut, in the order in which they were mentioned:

Milton Mayeroff, "On Caring"

Harry Beckwith, "The Invisible Touch: The Four Keys to Modern Marketing"

Kevin Kelly, "New Rules for the New Economy: 10 Radical Strategies for a Connected World"

Larry Downes and Chunka Mui, "Unleashing the Killer App: Digital Strategies for Market Dominance"

John Hagel and Arthur Armstrong, "Net Gain: Expanding Markets Through Virtual Communities"

Adam Brandenburger, Barry Nalebuff, and Ada Brandenburger, "Co-Opetition"

John McKean, "Information Masters: Secrets of the Customer Race"

Duane Knapp and Christopher Hart, "The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company"

Seth Godin, "Permission Marketing: Turning Strangers Into Friends, and Friends into Customers"

Patricia Seybold, "Customers.com: How to Create A Profitable Business Strategy for the Internet & Beyond"

Sandra Vandermerwe, "Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces"

Phil Carpenter, "eBrands: Building an Internet Business at Breakneck Speed"

Emanuel Rosen, "The Anatomy of Buzz: How to Create Word-of-Mouth Marketing"

Kevin Davis and Kenneth Blanchard, "Getting into Your Customer's Head: The Eight Roles of Customer-Focused Selling"

Abraham Maslow, "Toward a Psychology of Being"

Sergio Zyman and Scott Miller, "Building Brandwidth: Closing the Sale Online"

Lowell Bryan, Jeremy Oppenheim, Wilhelm Rall, Jane Fraser, "Race for the World: Strategies to Build a Great Global Firm"

Spencer Johnson, "Who Moved My Cheese?"

Dale Carnegie, "How to Win Friends and Influence People"

Jim Collins, "Built to Last: Successful Habits of Visionary Companies"

Paco Underhill, "Why People Buy"

Ray Kurzweil, "The Age of Spiritual Machines: When Computers Exceed Human Intelligence"

Gail Evans, "Play Like a Man, Win Like a Woman: What Men Know About Success That Women Need to Learn"

Jack Trout, "Differentiate or Die: Survival in Our Era of Killer Competition"

Adrian Slywotzky, "Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits"

Mackenzie Kyle, "Making It Happen: A Non-Technical Guide to Project Management"

Stanley Marcus, "Minding the Store: A Memoir"

Philip Kotler, "Kotler on Marketing: How to Create, Win, and Dominate Markets"

Most of the books listed should be relatively easy to find via the Harvard Book Store and Powell's Books online ordering services.