Wednesday, May 08, 2002

Other People's Reading Piles IV
In his new book, "Love Is the Killer App," Tim Sanders includes an appendix of what he considers to be the Ten Must-Read Books for Lovecats. It's a good mix of titles, but Tim also mentions and cites -- and thereby recommends -- 28 other books over the course of the read. They didn't make the appendix, but they make Media Diet. Here are the books that didn't make Tim's top-10 cut, in the order in which they were mentioned:

  • Milton Mayeroff, "On Caring"
  • Harry Beckwith, "The Invisible Touch: The Four Keys to Modern Marketing"
  • Kevin Kelly, "New Rules for the New Economy: 10 Radical Strategies for a Connected World"
  • Larry Downes and Chunka Mui, "Unleashing the Killer App: Digital Strategies for Market Dominance"
  • John Hagel and Arthur Armstrong, "Net Gain: Expanding Markets Through Virtual Communities"
  • Adam Brandenburger, Barry Nalebuff, and Ada Brandenburger, "Co-Opetition"
  • John McKean, "Information Masters: Secrets of the Customer Race"
  • Duane Knapp and Christopher Hart, "The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company"
  • Seth Godin, "Permission Marketing: Turning Strangers Into Friends, and Friends into Customers"
  • Patricia Seybold, " How to Create A Profitable Business Strategy for the Internet & Beyond"
  • Sandra Vandermerwe, "Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces"
  • Phil Carpenter, "eBrands: Building an Internet Business at Breakneck Speed"
  • Emanuel Rosen, "The Anatomy of Buzz: How to Create Word-of-Mouth Marketing"
  • Kevin Davis and Kenneth Blanchard, "Getting into Your Customer's Head: The Eight Roles of Customer-Focused Selling"
  • Abraham Maslow, "Toward a Psychology of Being"
  • Sergio Zyman and Scott Miller, "Building Brandwidth: Closing the Sale Online"
  • Lowell Bryan, Jeremy Oppenheim, Wilhelm Rall, Jane Fraser, "Race for the World: Strategies to Build a Great Global Firm"
  • Spencer Johnson, "Who Moved My Cheese?"
  • Dale Carnegie, "How to Win Friends and Influence People"
  • Jim Collins, "Built to Last: Successful Habits of Visionary Companies"
  • Paco Underhill, "Why People Buy"
  • Ray Kurzweil, "The Age of Spiritual Machines: When Computers Exceed Human Intelligence"
  • Gail Evans, "Play Like a Man, Win Like a Woman: What Men Know About Success That Women Need to Learn"
  • Jack Trout, "Differentiate or Die: Survival in Our Era of Killer Competition"
  • Adrian Slywotzky, "Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits"
  • Mackenzie Kyle, "Making It Happen: A Non-Technical Guide to Project Management"
  • Stanley Marcus, "Minding the Store: A Memoir"
  • Philip Kotler, "Kotler on Marketing: How to Create, Win, and Dominate Markets"

    Most of the books listed should be relatively easy to find via the Harvard Book Store and Powell's Books online ordering services.
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