Thursday, March 16, 2006

Magazine Mishap?

I just got a promotional mailing from the MilitaryTimes Media Group, and apparently, I "qualify for a Professional Discount to Army, Navy, Air Force, or Marine Corps Times." I've never served in the military, much less expressed any interest in the military. So how could I possibly qualify for a sub discount?

My deeper question is this, however: Why are these magazines trying to boost civilian circulation? My guess is that these titles are primarily controlled circulation pubs, much like trade and association magazines. Wouldn't adding me to the list dilute that qualified circ?

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