Flipping through the March 2006 edition of Go, AirTran's inflight magazine, I was struck by a couple of ads.
Not only does CNN now publish a magazine titled CNN Traveller, but there's also a CNBC-branded business magazine, CNBC European Business.
While ESPN and Nickelodeon have both stepped into the magazine publishing world to good effect, I'm not sure how I feel about these two new (to me) titles. When I think CNN, I think news, not travel. And when I think CNBC, I might think business -- but not necessarily Europe.
Do any Media Dieticians have the inside scoop on these mags? Has anyone actually read them?
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3 comments:
CBNC European Business magazine is "the business", as they say. As an American based in Europe, I have long relied on CNBC as a crucial source of information on European markets. The value of the magazine lies in its in-depth coverage of, you guessed it, European business. Lots of great political and economic magazines coming out of the UK (Economist, Spectator) but this is the only source I have for European business coverage (not just UK). Also great car reviews.
I concur. Have read it and enjoyed.
I was fortunate enough to be taught by the editor, Richard Lofthouse, when he was still at Yale. I have read CNBC European Business and I have enjoyed it.
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