Corollary: An Open Book?
Positioning itself in a niche currently occupied by magazines such as Page and Book, the people behind Readerville are planning to launch a print magazine, The Readerville Journal, in September. The magazine will build its circulation on the 20,000 or so people who participate in Readerville's online discussions every month, and the publisher hopes response is early and active. "It's as if a focus group of several thousand people met round-the-clock for two years to lay out an agenda for this content," he says.

Special kudos to Readerville for partnering with Book Sense, the American Booksellers Association's network of more than 1,100 independent bookstores. This alliance might be a worthy challenger to Book, which is backed extensively by Barnes & Noble. Independent bookstores, an online community, and a magazine? What more could we ask for?

Thanks to I Want Media.