Tuesday, January 21, 2003

It's an Ad, Ad, Ad, Ad World XXII
The Gap made a casting call for its next series of television advertisements. More than 200,000 people entered. 24 finalists have been selected. And only six will win: one man, one woman, one boy, one girl, one baby boy, and one baby girl. You can vote on who you think should be in the ad campaign online.

Voting requires sharing some personal information, but there's a $500 gift card at stake. Each category includes four selections. You can only vote once. Regardless of whether you win the gift card at the end, voting nets you a 15% discount coupon you can print and save.

Is this the future of democratic advertising?

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