I don't know whether Andrew Keller and his team at Crispin Porter + Bogusky are behind the BMW Mini print advertising campaign, but they keep trotting out some fine innovations. If any Media Dieticians ever visit the Big Blue Couch on Church Corner, you'll see that I've punched out and assembled the perforated paper-board Minis inserted in some magazines in recent months. And while I'm not too convinced of the practicality of this month's "Mini Guide to Tranquility, Bliss and Utopia" insert -- a map indicating mileage counts between American cities such as Allgood, Alaska; Difficult, Tennessee; Loyal, Wisconsin; and Soso, Mississippi -- I am thrilled silly by another recent ad insert.
Headed by the phrase "Let's embrace Evel," the Mini advert is an iron-on transfer featuring daredevil Evel Knievel illustrated in classic '70s fashion design style. The insert even includes a quick how-to to ease your iron-on pain. "Jumping iron over image will not be effective," BMW warns. I know I own an ironing board, but I wonder: Do I own an iron?
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