Friday, August 22, 2003

Blogging About Blogging LXVIII

Halley Suitt, the mighty mind behind Halley's Comment, wrote a fictional case study about blogging in a corporate setting that will be published in the forthcoming issue of Harvard Business Review.

I can't wait to read it, but I'm curious about three things. One, is HBR now in the business of publishing fiction? Two, is the fictional case study approach a sign of poor reportage? Or three, is the fictional case study a sign that business-related blogs are still the exception, not the rule?

It's clear that No. 3 is a possibility, but really, there is no shortage of business people -- or people working for companies -- doing blogs. Curious how much of the fictional case study draws on real-world examples. Because a case study like this doesn't need to be made up out of whole cloth.

Thanks to Scripting News.

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