Magazine Me XXIII
Reasons You Should Read Sports Illustrated Even If You Don't Like Sports:

1. Steve Rushin. The senior writer's Air and Space columns read the way good letters from the editor should: personal, poignant, and principled.

2. The Show. This two-column roundup of one liners penned by David Letterman's head monologue writer, Bill Scheft, offers ample fuel for the water-cooler fire.

3. Faces in the Crowd. Few magazines have celebrated the Everyman -- here represented by junior, high-school, college, and other workaday amateur athletes -- as visibly or consistently.

4. The annual swimsuit issue. Meow!

5. You are -- or you know -- a man. Sometimes, knowing a little about sports, just a little, can be useful. And reading SI is hella better than watching sports, for crissakes.