It's an Ad, Ad, Ad, Ad World XXIV
As if a world in which Maxim shills hair dye for men and Hustler revitalizes seedy strip clubs wasn't bad enough, the female-oriented surf clothes maker Roxy has teamed up with MTV and HarperCollins to create a TV show and book series about girl surf culture. Buy the book, wear the pants.

Shades of DC Shoes' Project Detention show. Is that still airing?

Thanks to Bookslut.