Monday, July 10, 2006

Subscription Prescription III

Inspired by the new Superman Returns movie, which I saw last week, and my recent reading of Stan Lee's autobiography Excelsior!, I subscribed to a handful of comic books today.

Comic books are like magazines. You don't need to go to a store to buy them, but they're not as deeply discounted because the business model isn't based as strongly on subscriptions.

What if subscriptions -- mail subs, not store pull subs -- were more important to comic book publishers?

A recent issue of Looney Tunes included subscription cards for Mad Kids and Teen Titans Go! but not the title itself. Also, not all comic books include subscription ads.

What's up with that?

Subscribe to a comic book today.

At least one.

I recommend DC Comics, Marvel and Archie.

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