It's a good month for innovative advertisements in the magazines this April. National Geographic Adventure sports a fun trifold Gasoholic brochure from the Mini. GQ includes a well-designed punch-out card sheet from Pepsi's Oneify campaign. That same issue also features fun punch-out postcards from Song -- and if you give a card to a flight attendant, Song picks up the postage. And not to be outdone, Esquire -- which now offers one of the best subscription premiums I've seen for quite awhile -- binds in a Maker's Mark advert with Magnetic Poetry-like words and a make-your-own-bottle set of refrigerator magnets.
First time in a long time that I've been impressed by magazine advertising gimmicks!
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