Tuesday, July 19, 2005

Broadway Bind-In

The July 25, 2005, issue of New York Magazine includes a bind-in advertisement from American Express and Yahoo promoting American Express Presents Broadway. The insert, opposite a full-page ad, is a CD featuring previews, cast interviews, and "behind-the-scenes footage" of Broadway shows including All Shook Up, Fiddler on the Roof, The Light in the Piazza, Avenue Q, and Mamma Mia! There's not a lot of inside-scoop stuff offered, but the video footage from performances and atmospheric scene-setters sharing the lights of Broadway are quality eye candy. Regardless, the CD exists to direct people to the Web site -- and to feature interstitial advertisements. Understandable, but a deeper dive would have been welcome.

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