Tuesday, April 06, 2004

Magazine Me XLIX

The June issue of Reason magazine will be mailed to subscribers with 40,000 different covers. Each cover's design will incorporate an actual satellite photo of a subscriber's neighborhood -- and their house, circled in red. AdRants pooh-poohs the impact of such a subscriber database play -- saying that the true potential of personal publishing lies in specific, specialized content. Um, duh. But it's still pretty cool to get a magazine in the mail with your house on the cover. I wish I'd subscribed already.

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