Wednesday, October 20, 2004

Magazine Me LIII

A friend and former coworker of mine, Anni Layne Rodgers, is working to launch a new general interest magazine for young men.

Created by and for teen guys, Krank reflects the fierce independence and raw energy of its readers with words and images that live loud.

What I've seen of the trial issue is impressive -- and extremely well designed -- and if you're interested in helping fund the title, you can download a pre-launch media kit.

I've long wondered why publishers haven't succeeded with a general interest magazine for young men. I don't think it's an impossible goal, and I think Krank might have what it takes.

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