MyProblem

I'm intrigued by MySpace as much as the next guy, but a couple of recent sightings give me pause.

In New York Channel 9 has an aggresive subway placard campaign advertising "MyNews." The Fox affiliate has even dubbed itself My9. (Thank you, Rupert Murdoch!)

And in the Feb. 8 issue of Rolling Stone, I noticed a new standing sidebar element. "My List" features what musicians such as Clap Your Hands Say Yeah's Alec Ounsworth and Deerhoof drummer Greg Saunier are currently listening to. Meanwhile, a piece on "British MySpace sensation Lily Allen" includes a photo with a design element featuring the text "My Look."

MyGoodness!