Mobile Magazines
In Metafilter today, Iconomy points to some little-known history of the Horn Book magazine, which concentrates on children's books and literature. In the '20s, before the first issue of the Horn Book was even published, Bertha Mahony and Frances Darling, employees of the Bookshop for Boys and Girls in Boston, embarked on a 50-city book caravan tour of New England to promote reading and writing. Literati lore is that the magazine got its name because Mahony and Darling would sound the truck's horn as they began business in a new community. Talk about taking the show on the road!