Sunday, October 14, 2001

Interactive Nonfiction
If you're at all familiar with the Cluetrain Manifesto, you might already know the name Christopher Locke. Chris has a new book out called Gonzo Marketing. Anyway, I said all that to say that Jeneane Sessum is reading Gonzo Marketing as we speak, so to speak, and that she's also writing about it as she works her way through the pages. Regardless of whether you've read or are reading the book, it's interesting to see what someone's thinking about as they read Chris' book. If the book is indeed a conversation, part of that conversation -- though largely monologue -- is here.

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