What are the most important aspects of online marketing?
I’ve been giving thought to my own online presence lately, and the different aspects and parts of that which contribute to increasing attention and interest. The following can probably be applied to marketing yourself as an individual—your personal presence—as well as online marketing more generally for companies and organizations.
The primary difference might very well be budget and scale, though the model itself might prove useful regardless of whether you’re considering this personally or professionally. Some of this you can do with funding, and some of it you can even do for free just as an individual.
Regardless, here’s how I break it down:
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