This past weekend, I participated in the second Podcamp NYC, a lively unconference focusing on podcasts and other new, social media. As a followup to last year, I gave a talk reconsidering the idea of social advertising and content-driven advertising -- what Rick Bruner calls Advertising 2.0.
Saturday was exactly 377 days after my last talk on that topic, and a lot has happened in terms of widget advertising, social media, and other experiments involving social ads. Here's the presentation:
Let me know what you think!