Monday, April 28, 2008

What If Ads Were Content? Redux

This past weekend, I participated in the second Podcamp NYC, a lively unconference focusing on podcasts and other new, social media. As a followup to last year, I gave a talk reconsidering the idea of social advertising and content-driven advertising -- what Rick Bruner calls Advertising 2.0.

Saturday was exactly 377 days after my last talk on that topic, and a lot has happened in terms of widget advertising, social media, and other experiments involving social ads. Here's the presentation:



Let me know what you think!

1 comment:

Cathy Stucker said...

Most advertising requires that viewers pay with their most valuable commodity: time.

If you want my time, you will have to engage me. That is the direction of Advertising 2.0. Make the advertising entertaining and fun, and I will watch. Heck, I might even remember the product and buy.